‘Hoga Saaf Pakistan’ launches “Safai Anthem”, envisions the rhythm of a Saaf Pakistan

Press Release

To instill ownership amongst Pakistanis to keep themselves and
their surroundings clean, ‘Hoga Saaf Pakistan’ (“HSP”), powered by Dettol, has launched a new
Safai Anthem. The anthem envisions a Saaf Pakistan featuring all the HSP ‘Safai Champions’
which include Fahad Mustafa and Shaniera Akram as the prime champions, along with Waseem
Badami and Iqrar ul Hasan. The anthem has been sung by Asim Azhar and Aima Baig with Shuja
Haider’s composition.



“Music is an impactful way to mobilize the masses”, stated Humayun Farooq, Marketing
Director Health of Reckitt Benckiser Pakistan Limited – the makers of Dettol.  “Hoga Saaf
Pakistan is not just a social cause that a brand supports, it’s a social movement Dettol is leading
to bring the conversation around cleanliness to the forefront. In addition to the numerous
hand-washing drives, public service messages and TV shows, this anthem is yet another
attempt to mobilize Pakistanis so they unite and take responsibility for a healthier, cleaner
Pakistan!”

“Hoga Saaf Pakistan has taken the mantle of cleaning Pakistan and changing our attitude
towards solid waste, which is growing at the rate of 2% annually, ending up on our streets

eventually”, stated

Mr Jerjees Seja, CEO ARY Digital Network.

“In partnership with Hoga Saaf
Pakistan, ARY aims to inspire the citizens of Pakistan through this anthem to embrace the
change and share our vision, so we can bring many people forward to play their responsibility in
this noble cause.”



“Hoga Saaf Pakistan”, powered by Dettol, has been working towards driving a Saaf Pakistan
through several TV shows, public service messages, clean-up and hand washing drives as well as
celebrity supporters. The movement is also Dettol and ARY’s contribution to Prime Minister’s
“Clean Green Pakistan” initiative launched in October last year.

Actors participated in the campaign  Fahad Mustafa who also acted in the Song video as w

Senior Anchor and Journalist Iqrar Ul hassan  who is also the part of the Dettol anthem & campaign 

Senior Anchor and Journalist  Waseem Badami  who is also the part of the Dettol  Anthem & Hoga Saaf Pakistan  campaign 

Singer Involved in this video

Asim Azhar 

Aima baig